2.29.2012

Stuffed up


We found the above teddy bear while sourcing stuffed animals for the campaign below. We ended up commissioning all of the animals we photographed for the ads, but I thought this one was worthy of a photo op. It just looks so sad and the fur is so authentically aged, would have worked for our concept but would have been very difficult to modify for the necessary bloating. 

Actually one of the interesting things I learned when speaking to the artists who make real teddy bears is; the proportions we wanted, big body little head for our bear is counter to what is typically made for a kid's stuffed animal. They usually make them in the proportions of babies, whose heads are in larger proportions to their bodies than the rest of us. 

Which points at a challenge with these kinds of projects, when we commission artists or artisans for props for photography, they usually make what they make. What we need is a prop for photography, and there can be a difference. In the case of the bear in the ad below, the teddy bear artist provided us with mostly what we asked for, but we ended up removing his arms and head so they could be positioned separately on set, took some of the fur from his back side and added it in front so we was even more bloated. There was an apparatus behind him holding him together and pushing him out in places. Those kinds of things are difficult to get from someone who isn't used to taking direction on their creations, we don't need a stuffed animal in this case per say, we need a fat bear prop. I've worked with the same model maker now for probably close to 20 years, and whenever we have custom props like this, even if he doesn't make them, I still try to get him included as he understands we need a prop for photography.

Another challenge on this one, we produced the bear ad on the week between Christmas and New Years...




2.16.2012

Cutting Edge



Late last summer and early fall I had two opportunities to see world class medical research on organ transplants. The above image I made for Proto Magazine, it's produced by Time Inc in New York for Mass General Hospital here in Boston. That is a human heart. It's been "decellurized", meaning it's been stripped of all of it's donor's tissue. The idea (as I understand it) is once the living cells have been removed they have a "skeleton" of an organ that they then grow the recipients own cells back onto it. They're putting them in animals now, could perhaps be a technology for humans in the next 10 to maybe 20 years. 

From a photo shoot experience stand point, the above image was an interesting afternoon. This heart was inside the machine shown below. In the second picture, you can see it's in a big glass jar inside that machine. Hardly ideal for photography. Our plan was to photograph it as it was being removed from the jar - that way we could get a clear view of the heart without having to look through the scratched up glass on the jar. I was working with an assistant to the lead Doctor on this research, Jeremy. He was eager to help, but was nervous about damaging this very precious organ - as we could be exposing it to risk with our requests for a better picture. Actually it wasn't going very well - the heart looked a piece of chicken, yellowy and blobby....



The main research Doctor, Dr Ott, came in to see how it was going and he wasn't impressed. Conceded it indeed looked like a piece of chicken and photography as we were approaching it wasn't likely to change that. He decided to take charge, with the confidence of someone who is used to being in control of big moments, like when he's got his hands in someone's chest cavity. I'm smart enough to recognize when someone has better skills than I do for the task at hand, and thankful when they have the authority and power to act on their ideas. So I was happy for the help.

We had some fiber optic lights that we could put inside the sterile environment. Flexible tubes that put out a small spot of light, but we only had 2 of them. I also brought some of those lights that you attatch under your kitchen cabinets - needed something small that could provide illumination inside that machine, which wasn't going to come from my strobes. Dr. Ott suggested we put the fiber optic lights inside the heart, they would fit in where the aortas and veins attach to the heart. I think he and I were the only ones in the room that liked that idea, the entourage that followed him around were all very silent, just kind of looking around - but he did it. Put his hands in there and directed those little tubes of light where I thought they should go to make the best picture. I think I had the most educated gaffer, with the steadiest hands, probably in the world on my crew for 20 minutes. Below is a shot from my assistant's phone - that's me in the shadows in the background while another research person assistant photographs the event.




I came back a few months later for Boston Magazine. The same research assistant was there, and they had moved the experiment out of that small stuffy room and could now do this procedure, really anywhere, but we were confined to his lab bench. Below is a good shot of what a pig heart looks like during the process of loosing the tissue cells in their new and improved vessel.





The research assistant I was working with, Jeremy, wanted a picture of a heart and lung combination. I was game to see what that looked like, and the magazine ended up using it. Below are lungs and heart from a rat. These were expendable so we were able to shoot them outside of a sterile environment. After the shoot, he mentioned that I should come back and shoot one of the heart surgeries. While that would be very interesting, I'll wait for the invitation instead of seeking it out. I suspect I'll be busy with prior commitments. 

2.03.2012

I don't know Jack




I recently shot the new Jack Daniel's bottle for a couple different ad campaigns. One of them was a super rush project for destination saturation at train stations in China. I just think it's cool that a lot of Chinese people will be looking at my pictures - everyone who goes through those train stations can't help but see them.

They wanted this wide angle effect on one of the images, which I found out the day of the shoot. Super rush project... First time since I bought my sexy Hassleblad that I now use that I missed my clunky old view camera. Had to get one, what they wanted simply wasn't possible without one - no way you could get it in focus with that exaggerated perspective with a conventional camera and wide lens. There isn't a view camera that will accommodate a high end digital back available to rent in Boston - or if there is, I don't know where to find it. Had one driven up from a dealer in Hartford, enjoyed a leisurely lunch waiting for it to arrive, worked out well. Had mixed emotions opening the case, was kind of fun to set up a view camera again, like seeing an old friend, then I quickly remembered everything that annoyed me about about using one almost exclusively for the 15 years before I bought the camera I have now.

On a side note, my son is taking Mandarin in school this year, 6th grade. Had a proud parent moment while showing him flash cards with Mandarin characters and watching the intense concentration on his face as he decoded the symbols. It's very interesting to watch his progress. He gets it, I don't have a clue and never will...