I recently shot the new Jack Daniel's bottle for a couple different ad campaigns. One of them was a super rush project for destination saturation at train stations in China. I just think it's cool that a lot of Chinese people will be looking at my pictures - everyone who goes through those train stations can't help but see them.
They wanted this wide angle effect on one of the images, which I found out the day of the shoot. Super rush project... First time since I bought my sexy Hassleblad that I now use that I missed my clunky old view camera. Had to get one, what they wanted simply wasn't possible without one - no way you could get it in focus with that exaggerated perspective with a conventional camera and wide lens. There isn't a view camera that will accommodate a high end digital back available to rent in Boston - or if there is, I don't know where to find it. Had one driven up from a dealer in Hartford, enjoyed a leisurely lunch waiting for it to arrive, worked out well. Had mixed emotions opening the case, was kind of fun to set up a view camera again, like seeing an old friend, then I quickly remembered everything that annoyed me about about using one almost exclusively for the 15 years before I bought the camera I have now.
They wanted this wide angle effect on one of the images, which I found out the day of the shoot. Super rush project... First time since I bought my sexy Hassleblad that I now use that I missed my clunky old view camera. Had to get one, what they wanted simply wasn't possible without one - no way you could get it in focus with that exaggerated perspective with a conventional camera and wide lens. There isn't a view camera that will accommodate a high end digital back available to rent in Boston - or if there is, I don't know where to find it. Had one driven up from a dealer in Hartford, enjoyed a leisurely lunch waiting for it to arrive, worked out well. Had mixed emotions opening the case, was kind of fun to set up a view camera again, like seeing an old friend, then I quickly remembered everything that annoyed me about about using one almost exclusively for the 15 years before I bought the camera I have now.
On a side note, my son is taking Mandarin in school this year, 6th grade. Had a proud parent moment while showing him flash cards with Mandarin characters and watching the intense concentration on his face as he decoded the symbols. It's very interesting to watch his progress. He gets it, I don't have a clue and never will...
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